The Payback Pod
Step into ”The Payback Pod,” where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates. Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you’re in for a treat. From data deep-dives to conversion tricks, this is your go-to for turning the tables on the competition. Whether you’re a marketing maven or a startup star, ”The Payback Pod” is your backstage pass to the strategies and secrets that will set your sales on fire. Tune in, kick back, and let ”The Payback Pod” be your guide to the e-commerce revolution. Subscribe now and never miss a beat in the fast-paced world of online retail.
Listen on:
Episodes
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
In this podcast episode, we're joined by Marco Criscuolo, Marketing Manager and Technical Director at Vagabond Digital, who shares about his journey from South Africa to the UK and the remarkable revenue growth and innovative strategies achieved along the way.
Joel and Marco explore the key strategies driving Vagabond Digital's success and uncover the game-changing trends of 2024 in ecommerce, from AI and social commerce to content creation and user-generated content. As a data-driven marketer, Marco highlights the importance of data analytics and insights in crafting effective ecommerce strategies.
Tune in for an insightful exploration of the future of ecommerce.
Host: Joel Williams
Producer: Yuliya Stancheva
Guest: Marco Criscuolo
Marco Criscuolo is a highly experienced and results-driven marketing manager and director with a proven track record of achieving remarkable revenue growth and innovative strategies. With over two decades of experience in high-performance e-commerce environments and extensive experience in the IT industry, Marco has a deep understanding of what it takes to drive sustainable growth in business.
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
In this episode, Joel Williams chats with Daniel Simmons, Founder of Populate Social, who are partnering with major clients to enhance their brand presence and drive e-commerce success on social media platforms.
Dan shares compelling success stories from brands like TM Lewin, Mercedes Benz, North Face, and Brush Box, offering an inside look at the growth strategies Populate Social employed for their clients.
Joel and Dan delve into how high-end brands can effectively connect with audiences outside the Meta ecosystem. They discuss various tactics, including social selling, innovative brand marketing, and navigating local advertising policies, all aimed at expanding global reach while maintaining brand authenticity.
Throughout the episode, they also dive into challenges like business stagnation and the intricacies of managing subscription-based models.
Tune in for a deep dive into actionable strategies and inspiring stories that showcase the power of strategic branding and marketing in the ecommerce landscape.
Host: Joel Williams
Producer: Yuliya Stancheva
Guest: Daniel Simmons, Founder of Populate Social
After leaving university in 2015, Dan founded Populate Social, guiding it to become a respected name in the UK's social media landscape. Under his leadership, the agency achieved notable recognitions, including nominations for the Great British Entrepreneur Awards and winning the Creative Pool Award for Best Agency to Work For. Through dedication and strategic focus, Dan and his team attracted prestigious clients such as The North Face, Admiral Insurance, and England Rugby. Other partnerships include Wales Football, The Kingsman Movie, and Betway, demonstrating a diverse and successful portfolio. In 2022, Dan's efforts culminated in the sale of the agency to The Mission Group PLC, a testament to his leadership and the team's hard work.
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Get ready to ignite your entrepreneurial spirit with Joel Williams and Francesca James as they dive into the exciting world of Ideas Forums. Join the adventure as they uncover the secret sauce behind building a thriving community and making meaningful connections.
From shaking up the scene with AI, embracing the incredible benefits for brands working with Chaching to championing Welsh success stories, they're here to fuel your passion for growth and collaboration.
Get ready for Francesca's wild career ride and tap into the power of purpose-driven businesses. With practical tips for startups and scale-ups, Francesca and Joel will show you how to turbocharge your brand’s sales with authentic engagement and killer communication.
Host: Joel Williams
Producer: Yuliya Stancheva
Guest: Francesca James, Founder of Ideas Forums and Ideas Fest , where they are all about fostering entrepreneurship and driving business growth across the UK. They offer a suite of programmes, events, and communities designed to support and celebrate entrepreneurs at all stages.
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Join Joel Williams for his weekly discussions with marketing experts, advertising wizards, and e-commerce pioneers as they dive deep into topics such as the surge of social commerce and immersive shopping experiences and the fusion of AI and augmented reality to name a few.
Join the party as they explore the latest trends, game-changing strategies, and cutting-edge technologies that are shaping the future of online shopping.
Our mission? To equip you with the skills and knowledge to leverage your advertising game and dominate the competitive e-commerce landscape.
The Payback Pod
Step into "The Payback Pod," where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates.
Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you're in for a treat.
From data deep-dives to conversion tricks, this is your go-to for turning the tables on the competition. Whether you're a marketing maven or a startup star, "The Payback Pod" is your backstage pass to the strategies and secrets that will set your sales on fire.
Tune in, kick back, and let "The Payback Pod" be your guide to the e-commerce revolution. Subscribe now and never miss a beat in the fast-paced world of online retail.