The Payback Pod

Episode 13- Maximizing Performance: Insights from Affiliate Marketing Expert Jamil Ali

In this episode, Joel Williams is joined by Jamil Ali, the Head of Affiliates at Kinesso, to explore the multifaceted world of affiliate marketing. Jamil shares his unique career journey and offers deep insights into the industry, discussing best practices, emerging trends, and effective strategies for eCommerce brands.
Highlights:
Jamil's Career Journey:
Jamil recounts his intriguing path into affiliate marketing, spanning roles on the network side, brand side, and agency side.
He highlights how these diverse experiences shape his current approach at Kinesso.
Building Relationships in Digital Marketing:
Best practices for nurturing and maintaining strong partnerships.
Team Development:
Strategies for building a confident and high-performing team.
Emphasis on learning from mistakes and moving forward with improved strategies.
Effective Strategies for eCommerce Brands:
Jamil shares actionable strategies that eCommerce brands are using to boost their marketing campaigns and revenue growth.
Discussion on the most effective tactics currently being employed in the industry.
Emerging Trends in Affiliate Marketing:
Key trends in the affiliate marketing and eCommerce landscape that businesses need to be aware of.
Strategic Planning for 2024:
Innovative plans and strategies Kinesso’s clients are exploring to enhance performance.
 
Subscribe & Follow:
The Payback Pod is available on all major podcast platforms. Don't miss out on exclusive interviews and expert discussions that empower you to navigate the complexities of modern marketing. Subscribe today to stay ahead of the curve!
Follow us on social media for updates and exclusive content:
ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==
ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/
 
Feedback & Questions:
We’d love to hear from you! Send your questions and feedback to joel.williams@chaching.me
 
Host: Joel Williams
Guest: Jamil Ali, Head of Affiliates at Kinesso
Producer: Yuliya Stancheva
Sound Design: Alpha Studios

Episode 12: Unlocking the Potential of Partnership Marketing with Helen Southgate

In this episode of The Payback Pod, we dive into the world of partnership marketing with Helen Southgate, Chief Strategy Officer at Acceleration Partners. With over two decades of experience in digital marketing, Helen shares her wealth of knowledge on how brands can leverage affiliate marketing and user-generated content (UGC) to drive success in today's competitive landscape.
Key Highlights:
Acceleration Partners Unveiled: Helen introduces us to Acceleration Partners, highlighting what distinguishes it in the realm of partnership marketing agencies. Drawing from her extensive background across affiliate networks, client relations, and agencies, she outlines the unique approach that sets Acceleration Partners apart.
The Power of Affiliate Marketing: Helen offers insights into how brands can better recognize and capitalize on the value of affiliate marketing. She discusses strategies to optimize affiliate programs and maximize ROI in a digital-first era.
Incorporating UGC for Trust and Conversions: We explore the integration of user-generated content (UGC) into partnership marketing strategies. Helen explains how UGC enhances trust among consumers and boosts conversion rates, offering practical advice for brands aiming to harness this powerful tool.
Adapting to Consumer Behavior Shifts: With changing consumer behaviors, Helen sheds light on how brands can capitalize on these shifts. She outlines the evolving landscape and discusses Acceleration Partners' role in guiding brands through adaptation and innovation.
Challenges and Opportunities: Helen identifies the primary challenges and opportunities facing marketers today. From navigating market complexities to seizing emerging trends, she shares valuable perspectives on staying ahead in a dynamic digital environment.
Acceleration Partners' Support Role: Finally, Helen elaborates on how Acceleration Partners supports brands in overcoming challenges and capitalizing on opportunities. She emphasizes the importance of strategic partnership and collaboration in achieving long-term marketing success.
Tune in as Helen Southgate provides actionable insights and expert advice on mastering partnership marketing in an ever-evolving digital world. Whether you're a marketer looking to enhance your affiliate strategies or a brand seeking innovative approaches, this episode offers valuable perspectives to fuel your growth.
Subscribe & Follow:
The Payback Pod is available on all major podcast platforms. Don't miss out on exclusive interviews and expert discussions that empower you to navigate the complexities of modern marketing. Subscribe today to stay ahead of the curve!
Follow us on social media for updates and exclusive content:
ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==
ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/
 
Feedback & Questions:
We’d love to hear from you! Send your questions and feedback to joel.williams@chaching.me
 
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studios
Guest: Helen Southgate, Chief Strategy Officer at Acceleration Partners
 
 
 

Episode 11- Adapting to Change: Chloë Thomas on eCommerce Success

In this episode, host Joel Williams is joined by the remarkable Chloë Thomas, a globally recognized eCommerce marketing problem solver. Chloë is the author of several bestselling books, a keynote speaker, and the host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Podcast. She's currently the Editor in Chief at eCommerce Tech.
 
Episode Highlights:
 
Career Milestones and Key Moments:
Chloë delves into her extensive experience in the eCommerce world, which began in 2003. She highlights the key moments that significantly shaped her approach to eCommerce and digital marketing.
 
Significant Changes in eCommerce:
From the impact of the pandemic to the rise in competition and the transformative influence of Shopify, Chloë discusses the most significant changes she’s observed in the industry and how they have reshaped online retailers' strategies.
 
Solving eCommerce Marketing Problems:
Known for her problem-solving prowess, Chloë shares some of the toughest challenges she’s faced in eCommerce marketing and her strategies for overcoming them. She explains the different approaches needed for growing from £1m to £10m versus £10m to £20m, emphasizing that the same strategies don’t work at higher levels of growth.
 
Role of Technology and Tools:
Joel and Chloë explore the critical role of technology and tools in supporting a unified commerce strategy. They discuss various platforms that help retailers integrate their sales channels and the importance of balancing AI integration with a human touch to maintain high-quality customer service.
 
Consistency and Quality in Customer Experience:
Chloë offers her insights on ensuring consistency and quality in customer experiences. She shares strategies for providing a seamless experience for B2B customers across various channels and advises on how businesses can stay agile and adapt their eCommerce strategies to evolving market conditions and customer expectations.
 
Key Takeaways:
The pivotal moments in Chloë’s career that shaped her eCommerce expertise.
The most significant industry changes and their impact on retail strategies.
How to tackle complex eCommerce marketing problems and grow businesses sustainably.
The importance of technology in unifying commerce and integrating sales channels.
Balancing AI and human interaction to enhance customer service.
Strategies for maintaining consistent and high-quality customer experiences.
 
Tune in to gain invaluable insights from one of the eCommerce industry's leading experts, Chloë Thomas, and learn how to navigate the ever-evolving digital marketplace with confidence.
Subscribe & Follow:
Don’t forget to subscribe, rate, and review the Payback Pod to stay updated with the latest in eCommerce and digital marketing strategies.
Follow us on social media for updates and exclusive content:
ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==
ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/
 
Feedback & Questions:
We’d love to hear from you! Send your questions and feedback to joel.williams@chaching.me
 
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studios
Guest: Chloë Thomas
 

Episode 10-The E-Commerce Playbook: Expert Tips from Pedro Ramos

In this episode of the Payback Pod, Joel Williams, Chief Commercial Officer at ChaChing, dives deep into the world of e-commerce with Pedro Ramos, a highly skilled and experienced marketing professional boasting 15 years in performance media and e-commerce.
Pedro's extensive portfolio includes collaborations with industry giants such as Microsoft, Unilever, Sainsbury’s, Specsavers, SAP, Philips, and Mercedes-Benz. Currently leading e-commerce and media-focused teams at prominent media agencies, Pedro also lends his expertise as a Digital Board Advisor for fashion industry startups.
 
Key Discussion Points:
Pedro outlines the fundamental elements necessary for a robust e-commerce strategy.  The conversation delves into essential metrics for assessing e-commerce performance and mistakes businesses make in their digital marketing efforts. Later, Joel and Pedro explore emerging trends such as live shopping, the rise of influencers, and the integration of new technologies. To wrap up the episode, Pedro shares his top tips for advertisers looking to navigate the challenges and opportunities in 2024
 
Links and Resources:
Connect with Pedro Ramos on LinkedIn: https://www.linkedin.com/in/pedroramos1987/
Learn more about ChaChing: https://www.chaching.me/
 
Subscribe & Follow:
Subscribe to the Payback Pod on your favorite podcast platform.
 
Follow us on social media for updates and exclusive content:
ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==
ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/
 
Feedback & Questions:
We’d love to hear from you! Send your questions and feedback to yuliya.stancheva@chaching.me
 
Host: Joel Williams
Producer: Yuliya Stancheva
Guest: Pedro Ramos

Episode 9-Mastering Global Expansion and eCommerce Innovation with ChaChing Advisor Barry Cupples

In this episode, Joel Williams sits down with Barry Cupples, a seasoned entrepreneur and board advisor at ChaChing. Barry's impressive background includes a global board role at Omnicom, the world's largest media and marketing company, and 25 years of experience as CEO managing various regions. Now, he channels his expertise into startup funding and the private equity space.
Episode Highlights:
Navigating and Scaling Businesses Internationally:
Barry delves into strategies for successfully expanding businesses across different regions. He shares essential tactics and key considerations for eCommerce brands aiming to enter new international markets.
Insights into Sports Marketing and Brand Partnerships:
With a rich history in prestigious sports rights deals and sponsorships for events like the Olympics, FIFA, UEFA, Champions League, Formula 1, PGA, and Baseball, Barry offers valuable perspectives on sports marketing. He draws parallels between engaging audiences in sports and the new technology sectors, highlighting the importance of understanding audience engagement.
Leveraging Data-Driven Strategies in eCommerce:
Discover how eCommerce businesses can use data-driven approaches to enhance customer experience and drive sales. Barry provides actionable tips for entrepreneurs on building and leading successful teams in the ever-evolving digital landscape.
ChaChing's Unique Proposition:
Barry discusses his new consulting role at ChaChing and the platform's disruptive approach to online shopping. Learn about ChaChing's understanding of the consumer value equation, its unique selling points, and the talented team driving its success.
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studio
Guest: Barry Cupples
Barry Cupples is a seasoned industry veteran with over 30 years of experience in leading media agencies and spearheading local, regional, and global expansions. As a Global Expansion Leader, Barry successfully elevated Talon UK to a global market leader, establishing operations in the US, Southeast Asia, and the Gulf Cooperation Council. His leadership extended to managing Omnicom Media Group's Central and Eastern Europe (CEE) and Asia-Pacific (APAC) regions, overseeing multi-billion-dollar client portfolios. Barry is currently engaged in consulting and advising businesses in the media and technology sectors, participating in early-stage ventures with high-growth potential, investing in and mentoring innovative companies, and driving business transformation strategies to foster growth.
 
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ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/
 
Subscribe & Leave a Review
If you enjoyed this episode, please subscribe and leave us a review on your favorite podcast platform. Your feedback helps us bring you more amazing content!
 
Contact Us:
For questions, comments, or guest suggestions, please email us at joel.williams@chaching.me

Episode 8: From Journalism to Digital Commerce: Tash Courtenay-Smith's Journey

In this episode of the Payback Pod, host Joel Williams engages in a captivating conversation with Tash Courtenay-Smith, a renowned entrepreneur, journalist, broadcaster, and best-selling author. Tash is the founder and executive producer of DTC Live, Biz Kids, Tash Talks, and The Notting Hill Company. She also serves as an investor, CEW board member, and former Daily Mail staff journalist.
 
Tune in as Tash reveals her remarkable transition from traditional media to leading the charge in digital commerce and branding, offering invaluable insights for both emerging and experienced business professionals.
 
Key Topics Discussed:
 
Transition from Journalism to Digital Commerce:
She reflects on her tenure at the Daily Mail and the evolving landscape of journalism and shares her journey from a successful career in journalism to becoming a pioneer in digital commerce and branding.
The Birth of "Biz Kids:
The inspiring story behind "Biz Kids," a social enterprise Tash launched during the lockdown, and its mission to create a positive impact.
"Make Me a Goddess" Song:
An exciting discussion about "Make Me a Goddess," a hit pop song from Biz Kids that is trending on Spotify. Listeners can enjoy the song during the podcast!
Promoting on TikTok:
Tash discusses her experiences and strategies for leveraging TikTok to promote businesses, emphasizing the platform's potential.
DTC Live Initiatives:
A deep dive into the initiatives and significant impacts of her work at DTC Live.
Successful Direct-to-Consumer Strategies:
Essential elements for crafting a successful direct-to-consumer strategy in today's competitive market.
Challenges in Scaling a Business:
Exploration of the challenges entrepreneurs face when scaling their businesses, with a particular focus on the beauty industry, including issues like burnout, knowledge gaps, and the necessity of a strong team.
Meta's "She Means Business" Initiative:
Tash's involvement with Meta's initiative aimed at empowering women in business and its positive impact.
Future of E-commerce:
Tash's vision on how consumer behavior and market trends are shaping the future of e-commerce and a close-up of ChaChing’s innovative platform.
 
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studio
Guest: Tash Courtenay-Smith
 
Links and Resources:
Tash Courtenay-Smith's LinkedIn: https://www.linkedin.com/in/natashacourtenaysmith/
DTC Live: https://www.linkedin.com/company/dtclive/
Biz Kids: https://bizkids.com/
Listen to "Make Me a Goddess" on Spotify: https://open.spotify.com/track/5yenrDYgDvCkGHAEKTeiej?si=tbJTmhdhTXyHJjyXQ7FSyg
 
Follow Us:
ChaChing For Business on Instagram: https://www.instagram.com/chachingforbusiness?igsh=MTdkdHJmYXc1NjJ2dg==
 
ChaChing for Business on LinkedIn: https://www.linkedin.com/company/83153863/admin/feed/posts/
 
Subscribe & Leave a Review
If you enjoyed this episode, please subscribe and leave us a review on your favorite podcast platform. Your feedback helps us bring you more amazing content!
 
Contact Us:
For questions, comments, or guest suggestions, please email us at joel.williams@chaching.me
 

Episode 7: Lucy Toone: Unveiling E-Commerce Gems with Tomm Jewellery

In this episode, host Joel Williams chats with Lucy Toone, the Founder of Tomm Jewellery.
Lucy shares how she entered the world of e-commerce and established Tomm Jewellery. A key highlight of the conversation is Lucy's insights into the importance of understanding your customer base thoroughly to enhance sales strategies. She explores various avenues for e-commerce growth, including affiliate marketing and new ecommerce platforms such as Chaching.
As a young entrepreneur, Lucy delves into the challenges she has navigated while building a vibrant company culture and assembling a talented team. She emphasizes the significance of learning from failures and leveraging them as stepping stones for business success.
Lucy also reveals her sources of inspiration and the pivotal mentorship that has guided her in the jewellery industry and reflects on what truly differentiates Tomm Jewellery in this highly competitive market.
Subscribe to The Payback Pod for more engaging stories of entrepreneurship and growth!
 
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studio
Guest: Lucy Toone, Founder of Tomm Jewellery

Episode 6-Oliver Hudson- From Start-Up to Scale-Up: E-commerce Success with Soar With Us

In this episode of The Payback Pod, host Joel Williams sits down with Oliver Hudson, the Founder of Soar With Us.
Oliver reflects on his career journey, sharing insights into how he has supported e-commerce brands in achieving significant growth. He discusses Soar With Us's approach and highlights their work with major clients like Essence Vaults. Notably, Oliver talks about the recent acquisition of a content agency aimed at enhancing their ability to provide paid creative services to D2C clients.
During the conversation, Oliver explains what sets Soar With Us apart from others in the market, emphasizing their talented leadership team and their commitment to building long-term relationships. They delve into the challenges the agency has encountered, particularly in rapidly hiring to meet increasing demand while maintaining service quality.
Oliver also discusses how Soar With Us has become more deeply integrated into their clients' financial strategies. He shares strategies for staying ahead in the ever-changing landscape of digital marketing and e-commerce, emphasizing continuous adaptation and innovation.
Furthermore, Oliver sheds light on maintaining a healthy work-life balance and draws inspiration from key figures in the business world. He outlines the top factors contributing to the success of e-commerce brands scaling to 8 and 9 figures and offers practical tips for DTC entrepreneurs aiming to scale their brands effectively.
Tune in to this insightful episode as Oliver Hudson shares his expertise and experiences in the world of e-commerce growth strategies and digital marketing.
 
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studio
Guest: Oliver Hudson
Oliver Hudson is the Founder of Soar With Us, a full service digital marketing agency helping DTC e-commerce companies scale to 7 and 8 figures through done-for-you paid traffic, retention and funnel optimization.
 
 

Episode 5- Oliver Millar-From Dragons' Den to TikTok Fame: Inside Luxe Collective's Journey

In this episode, Joel Williams talks with Oliver Millar, Chief Operations Officer at Luxe Collective Fashion, leading the charge in growing the largest preloved luxury reseller in the UK. Oliver unveils the strategies behind their immense social media following, their standout success on Dragon’s Den, and collaborations with Steven Bartlett.
They discuss key strategies for fashion retailers to thrive, such as partnering with content creators, enhancing customer service, and establishing robust marketplaces. Oliver addresses the significant challenge of high return rates in 2024 and shares LC's innovative approaches to mitigate them. He also reflects on their unique journey with eBay, revealing intriguing insights into their early experiences.
Oliver wraps up by offering tips on elevating customer happiness and fostering enduring brand loyalty, emphasizing the pivotal role of their marketing team in driving success within the business.
Join us for a compelling conversation filled with practical insights and insider stories from Oliver Millar.
Host: Joel Williams
Producer: Yuliya Stancheva
Sound design: Alpha Studios
Guest: Oliver Millar, Chief Operations Officer at Luxe Collective Fashion, heading the growth and development towards becoming the biggest preloved luxury reseller in the UK.
 
 

Episode 4-Stephen Kerin: Performance Advertising in the Digital Landscape

Join Joel Williams as he sits down with Stephen Kerin, Director at Scale Digital, - a specialist affiliate agency delivering high-impact performance advertising services.
Get ready for a deep dive into some key strategies that are consistently driving success for brands in the digital landscape.
Stephen showcases how Scale Digital has propelled sales and growth for e-commerce brands, emphasizing the importance of sustainability in today's market. Learn about the critical considerations for scaling e-commerce operations globally, including competitor analysis, expanding into new markets, experimenting with emerging platforms, fostering brand loyalty, and harnessing the power of social proof.
From leveraging eco-friendly brands for prime placements to treating influencers like affiliates, Stephen unveils the game-changing tactics driving real results.
Tune in for invaluable insights into maximizing your brand's impact in an increasingly competitive digital landscape.
 
Host: Joel Williams
Producer: Yuliya Stancheva
Sound Design: Alpha Studios
Guest: Stephen Kerin
Stephen is co-founder and Managing Director of performance agency Scale Digital. Having started out in the burgeoning search industry in the 1990s, he progressed to working for the ad networks and onto CPA advertising across the Influencer, Mobile, and Affiliate channels. Stephen’s experience in the performance marketing field is long and varied. Today, Stephen enjoys working at specialist CPA agency Scale Digital, responsible for all aspects of the business including media strategy, business growth, product development and partnerships.